Disruptors prefer to destroy a competitor’s model in order to rule.
Non-Disruptors prefer to support the status quo and the idea of incremental change and in doing so they actually destroy the future.
That’s why it’s necessary to be disruptive.
Disrupt the competition, hit a high note and get out while you’re at the top of your game.
Obviously, that requires good timing, great execution and the ability to play smart, not just hard.
Evolving Trends 
Hi Marc,
Here’s a great quote I once read in a business magazine that befits your thoughts Marc..
“The greatest comment of all time was: “They didn’t build the Roman Empire by having meetings. They killed people who got in their way.”
Quoted from Gerald Ratner… Founder of Geraldonline.com
Hope you enjoyed that one,
Stewart
It’s part of how nature works. A process of renewal.
The new replaces the old.
Marc
Also, remember what R. Buckminster Fuller said:
“You never change things by fighting the existing reality. To change
something, build a new model that makes the existing model obsolete.”
If you build a new model that makes the existing model obsolete, then your competitor has no choice but to either wither away, or create a model that makes you model obsolete.