AdSense is a service by Google that delivers the ads you see on blogs, forums, information websites and most regretably on spam sites. Tens or hundreds of millions of people view such ads each day. Some people click on the ads (or so I have been told) but most people, including myself, simply ignore them, and therein lies the opportunity!
Let’s say that Google sets up a system whereby AdSense users (i.e. the bloggers, forum aministrators, and, yes, even spammers) may choose to allow ads to be displayed that when clicked on would deduct 10% out of the payment due from Google to the AdSense user and send that amount to the advertiser’s favorite charity. The advertisers may choose to participate in this program and specify their favorite charity. The money comes out of the AdSense user’s payment but there will be a positive gain rather than a loss. That’s because more people would click on the ads if they knew that by doing so they would be contributing to a worthy cause. I would. Many people would. In fact, since it makes so much economic sense to the AdSense user you may find spammers (those who setup massively interlinked farms of pages and plaster Google AdSense ads all over them) opting to allow the 10% deduction, thus effectively doing good for a change instead of just evil. Advertisers who participate in such a program do so with the understanding that people clicking on their ads simply to help the advertiser’s chosen charity are potential consumers who may be interested in the advertiser’s products or services. People in general have a higher incentive to click on an ad for a product they may be interested in buying or finding out about (but not at that exact moment) if clicking on that ad would generate an immediate positive contribution to society (or the environment.)
So if the idea of helping end world hunger while increasing your blog’s revenue sounds good to you then feel free to bug Google about it …
There would have to be some kind of electronic seal or some other validation mechanism that tells users that a given AdSense link is participating in the charity program, so people who wouldn’t normally click on ads would click on those.